In the realm of business development and branding, going digital is all the rage. So, what is digital pr marketing, and how can we use it to help our companies grow?
Defined Digital Marketing
Digital pr marketing is the use of digital media platforms to advertise and promote businesses and their brands. Websites, radio, social media, television, mobile, and even traditional non-digital media such as billboards and transit signs are all examples of digital media at the time. Digital marketing is defined as any marketing medium that is provided electronically.
Only direct marketing, print advertising, and person-to-person (P2P) marketing are excluded from the digital marketing umbrella. Print ads, print directories, direct mail, billboards, and posters are all starting to connect with their online counterparts.. Traditional advertising and marketing almost always have a digital connection with URL landing pages, QR codes, online directories, web banners, advertising, and text codes.
Why is digital media being emphasized so much?
Because there is an ever-increasing desire for tangible outcomes, becoming digital is a dream for the digital marketing agency. Traditional marketing channels like print ads are significantly more difficult to track than websites, social media, and mobile advertising.
Many types of digital advertising are very cheap cost for business owners. Print advertising and direct mail are expensive, therefore having a web presence, engaging clients in conversations through social media, and e-mail marketing is low-cost alternatives. These digital channels are open to enterprises of all sizes, helping to level the playing field for start-ups, small firms, and independent consultants looking for new clients.
Building Your Business and Brand via Digital Media
You may effectively sell your business using low-cost digital platforms no matter what size – huge or small to medium-sized business/organization (SMB or SME). Your website will serve as the cornerstone of your marketing activities. Spend wisely on your website and make sure it does the following:
- Appropriately portrays your company and brand (look and feel, messaging)
- Appropriately addresses your target market
- Can be found on key search engines by users.
- Is up-to-date and simple to use
- Offers a variety of ways for customers to communicate.
- It’s linked to other marketing initiatives.
Working with a competent web design agency that specializes in web development and search engine optimization is suggested. Your site should be one of your top company investments because it is the foundation to and from which all digital channels will lead.
Following the completion of your website, you should send out frequent monthly or bi-monthly e-mail campaigns and engage with clients on social media. These activities can be done in-house (by someone with the necessary knowledge) or for a minimal cost by an outside digital pr marketing agency if you are truly on a shoestring budget.