Lead Generation Strategy: Learning The Process And Marketing Strategy

Estimated read time 3 min read

Understanding the meaning of lead generation makes you ready enough to take the process of leadgen. The process may not so easy to perform, but once you understand it, it will be like you are playing online. Plus, the process can be so fun and interesting. You are getting with the prospects from attracting to delight them.

The lead generation process helps you understand through charting them out. It helps you understand how a clean and clear process goes which enables you to come up with an idea on how to perform them most interestingly. Many businesses are using inbound marketing to generate leads.

What is inbound marketing?

Inbound marketing is a business method that attracts customers by generating valuable content and ventures tailored to them. While outbound marketing forms a connection they are looking for and solving problems they have. Many businesses are attracted by what both inbound and outbound marketing can do to their company.

Steps of the lead generation process

Now that you understand inbound marketing, you are ready to learn the steps of the lead generation process. Here are the steps to generate leads:

  1. Visitors discover a marketing channel, such as a blog, website, or social media page.
  2. The said visitor clicks on the CTA (call-to-action), which can be an image, a message, or a button that encourages website visitors to take some sort of action.
  3. The said CTA takes the visitor to a landing page – a web page designed to capture the lead’s information in exchange for the offer.

To sum it up, visitors click on the CTA taking them to the landing page where they fill out the form to get an offer, which makes them become a lead. By the way, you must check out the free lead generation tool. With the tool, it can help create lead capture forms directed on the website.

Marketing Strategy

Lead generation marketing

After putting all these elements together, use various promotional channels upon driving traffic to the landing page to start generating the leads. What channel should you use for promoting a landing page? Talk about the front-end of lead generation known as lead gen marketing. If you are a visual learner, below is the chart showing the flow from promotional marketing channels to the generated lead.

There are three channels used:

  1. Email
  2. Social
  3. Blog

These three channels create a landing page with a form that results to offer given and generated leads.

If you are a visual learner, the chart below shows the flow from the promotional marketing channels to the generated lead. There are more channels that you can use in getting visitors to become leads. Go in-depth on these and talk about these few others:

  • Content
  • Email
  • Blog
  • Social media
  • Referral marketing

There are more channels you can use to obtain visitors to become good leads. You may go into depth on these and talk regarding a few others.

Now, if you are ready to generate leads through these strategies and marketing tools, you may expand more of your learnings from these lead generation ideas.

You May Also Like

More From Author