Lead Generation Strategy: Learning The Process And Marketing Strategy

Estimated read time 3 min read

Understanding the meaning of lead generation makes you ready enough to take the process of leadgen. The process may not so easy to perform, but once you understand it, it will be like you are playing online. Plus, the process can be so fun and interesting. You are getting with the prospects from attracting to delight them.

The lead generation process helps you understand through charting them out. It helps you understand how a clean and clear process goes which enables you to come up with an idea on how to perform them most interestingly. Many businesses are using inbound marketing to generate leads.

What is inbound marketing?

Inbound marketing is a business method that attracts customers by generating valuable content and ventures tailored to them. While outbound marketing forms a connection they are looking for and solving problems they have. Many businesses are attracted by what both inbound and outbound marketing can do to their company.

Steps of the lead generation process

Now that you understand inbound marketing, you are ready to learn the steps of the lead generation process. Here are the steps to generate leads:

  1. Visitors discover a marketing channel, such as a blog, website, or social media page.
  2. The said visitor clicks on the CTA (call-to-action), which can be an image, a message, or a button that encourages website visitors to take some sort of action.
  3. The said CTA takes the visitor to a landing page – a web page designed to capture the lead’s information in exchange for the offer.

To sum it up, visitors click on the CTA taking them to the landing page where they fill out the form to get an offer, which makes them become a lead. By the way, you must check out the free lead generation tool. With the tool, it can help create lead capture forms directed on the website.

Marketing Strategy

Lead generation marketing

After putting all these elements together, use various promotional channels upon driving traffic to the landing page to start generating the leads. What channel should you use for promoting a landing page? Talk about the front-end of lead generation known as lead gen marketing. If you are a visual learner, below is the chart showing the flow from promotional marketing channels to the generated lead.

There are three channels used:

  1. Email
  2. Social
  3. Blog

These three channels create a landing page with a form that results to offer given and generated leads.

If you are a visual learner, the chart below shows the flow from the promotional marketing channels to the generated lead. There are more channels that you can use in getting visitors to become leads. Go in-depth on these and talk about these few others:

  • Content
  • Email
  • Blog
  • Social media
  • Referral marketing

There are more channels you can use to obtain visitors to become good leads. You may go into depth on these and talk regarding a few others.

Now, if you are ready to generate leads through these strategies and marketing tools, you may expand more of your learnings from these lead generation ideas.


Employee Time Tracking: The Advantages Of Using The Software

Estimated read time 3 min read

Time tracking is a way of tracking the time spent on every activity at a particular time. With lots of pressure on time nowadays, time tracking and management become necessary. Traditionally, time tracking was primarily a method to keep track of how employees use their time. Time Tracking Software today became a major program used for various other things, such as:

  • invoicing
  • client management
  • employee productivity
  • revenue management
  • database management
  • payroll processing
  • project management

Employee time tracking tool

Employee time tracking is designed for simple punch cards or time cards. Employees punch their cards for the time in and out into a machine to record the time. The record of the time was later on copied onto the spreadsheets and analyzed manually to specify how much time an employee spent working. The simple mechanism of the software is sufficient on a day when there is so much stress on the employees’ productivity.

Technological diversions such as emails, the Internet, and phones turned out that tracking the exact time the employee spends time working is essential. Besides, some companies have thousands of workers located at different locations worldwide, working in various time zones, which makes employee monitoring software even more important. Some several advantages of the app are:

  1. Makes payroll processing easier by tracking the exact hours of employees’ work
  2. Increases revenues by correct invoicing
  3. Males database management easier

Nowadays, there are a massive number of employee time tracking tool packages available. The tool doesn’t only work on the tracking, but also on payroll, billing, estimation, and project costing easier. The employee’s use of time can be tracked using the software in the absence of the supervisor. Even if the employee is located a thousand miles away, still they can be tracked.

employee monitoring software

The software can be downloaded easily on any platform and used either online or offline. They can be customized to fit exact requirements. The information about the software can be gotten on the internet.

The benefits of using the tool

There are a lot of benefits when using the time tracking software, including:

  1. Ability to see project alignments.
  2. Understanding what internal processes and business practices lead to wasted time.
  3. Record how much time is spent on every project or task to set a more reasonable time estimation.
  4. Ability to manage time effectively.
  5. Ability to keep all data about:
    1. workload
    2. progress
    3. deadlines
    4. staff and client’s information
  6. Offshored employees use time tracking on how their time is spent working.
  7. Share time tracking with freelancers, individuals, and staff members working on the same task as you are.
  8. You and the staff can be more productive.

Whether you are running a business or simply a manager, you can make use of this employee tracking tool as a part of your employee management scheme.